A "Fire-Control System" for Your Products

A shot in the dark is only a mistake if you can’t adjust your aim afterward. Your data is a performance evaluation for your product, and with the right strategies in place, it can provide a winning “firing solution.”

Book a Strategy Call

Accelerating by Changing Direction

Every business wants to grow revenue, but that takes more than just speeding up. Let us help you implement processes and technology to turn your mountains of data into coordinates and trajectories —improving performance, increasing customer engagement, and identifying new monetization opportunities.

Wrap

Sell

Strategy

Wrap core products with new analytics, insights, and experience features

Develop stand-alone information solutions

Business Driver

Product commoditization

Increasing Customer Expectations

Product Sales Lift

Customer Need

Revenue stream diversification

Financial Value

Price improvement

Increase Average Contract Value

Improve Customer Acquisition & Retention

Reduce Cost to Acquire

Reduce Cost to Keep

Reduce Churn

Add New Revenue Streams

Enter adjacent and new markets

Attract new customers

Create sustainable competitive advantage

Examples

Data-enhanced Lead Generation

Omnichannel ABM Programs

Smart Matchmaking & Meetings

Personalized Event Experiences

Behavioral targeting

Purchase Trend Data

Buyer Intent Data

Information

Benchmarking

Your Innovation Journey

Solutions Across the Innovation Lifecycle

Organizations differ widely in their capabilities and readiness for change. We understand. We have over 30 years of experience in the industry with companies that have different business models, cultures, and technologies. Depending on your specific situation, we will audit your current situation and help you fill gaps for key stages of your innovation journey.

Build data-driven capabilities required for product innovation

Identify, develop and test high potential offerings, with pilots

Refine, launch and scale solutions with change management

Book a Discovery Call

Our Agile Approach

Based on our assessment and recommended roadmap, we recommend what is viable and within the risk tolerance of the leadership team. Many data monetization projects involve known and unknown challenges which require an experimentation approach with pilots.

People

Processes

Platforms/Technologies

Data

Organizational Structures

Incentives

Policies

Strategies

Commercialization

Metrics and KPIs

Once an experiment has been tested, iterated, and proven, the next phase of our roadmap is a pilot that can be scaled across different brands and portfolios as knowledge, capabilities, and market fit is achieved.

Gaining Alignment for Change that Sticks

Product innovation is a journey and a team sport. Our approach is structured yet flexible, to help you consider and plan for the full scope of change management: meaningful KPIs, measurement, milestones, feedback loops, roles, collaboration, processes and knowledge sharing and more.

Book a Discovery Call