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Virtual Bootcamp

Developing a Single Source of Revenue Truth in Highly Complex Data Environments

Heather Holst-Knudsen
Heather Holst-Knudsen
February 26, 2024
Product Strategy
Data Strategy


Establishing a single source of truth is a pivotal aspect of attaining a competitive edge and future-proofing your business.

What We Cover

●     Data, Digital and Business Value from a Revenue SSOT Strategy

●     Revenue Data and Where it Sits

●     Right Data In/Right Data Out

●     Platforms & Tech

●     Data Operationalization, Adoption & Governance

Why You Should Attend

Your ability to drive profitable, scalable and predictable revenue growth is hampered by the inability to access reliable, meaningful data in realtime.

You are unable to address deal and customer risk in time

Your board is requiring more data, more frequently and to provide your team is spending additional non-value hours collecting, normalizing, and compiling data using spreadsheets

You want to embrace data monetization - internally and externally - and do not know where to start

You want to transform your traditional sales organization into a modern, next-generation, aligned revenue operation

What You Will Take Away

●       Creating a Single Source of  Revenue Truth in Complex Data Environments Playbook

●       Discussion Presentation and  Q&A Highlights

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