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Our Mission

The most successful brands make business decisions that are guided by their data. But for organizations with complex data environments, strict budgets, and minimal on-staff expertise, reaching that point can seem unrealistic. With the majority of business intelligence tools being too inflexible and too expensive, “unrealistic” is not far off.

H2K Labs was founded on the belief that businesses need to monetize their data in order to fuel revenue growth, and the desire to make data monetization attainable for the teams that need it most. With over 30 years of experience in media, events, and digital information industries, and using AI-powered analytics tools designed specifically to meet the budgets and needs of two-sided businesses, we help brands make the jump from “data-aware,” to “data-driven.”

About H2K Labs Founder

Heather Holst-Knudsen's connection to the B2B world runs deep. As the great-granddaughter of Harvey Mark Thomas, founder of Thomas Publishing Company, which was established in 1898, she has a rich heritage in the manufacturing industry. Thomasnet, the flagship brand of Thomas Publishing, gained widespread recognition even before its acquisition by Xometry in late 2021. 

Holst-Knudsen's journey in the B2B landscape began after completing her SBLL at Georgetown University and earning a Masters in Publishing from New York University. She gained valuable experience in sales and event management positions at Reed Elsevier SA, Miller Freeman (now Informa), and IDG (now Foundry). 

However, it was in 2000, when she joined Thomas Publishing, the family business, that her passion for the industry truly ignited.

Over 15 years at Thomas Publishing, Holst-Knudsen assumed leadership roles in three divisions: Managing Automation, Techmatch, and Manufacturing Executive Communications. She built integrated media portfolios encompassing digital and print, marketplaces, marketing services, custom publishing, research, and live events. 

After selling Manufacturing Enterprise Communications to Frost & Sullivan in 2012, Holst-Knudsen embarked on new ventures. She co-founded KidBacker, a startup focused on collaborative learning and networking for student entrepreneurs. Additionally, she provided consultancy services to event technology companies such as Feathr, Gleanin, and Brella, gaining valuable experience in SaaS business models.

In 2018, leveraging her expertise in data-complex business environments, revenue growth, and value creation, Holst-Knudsen established H2K Labs. The company specializes in optimizing and activating data to drive top and bottom-line growth and architects and recommends strategies, execution roadmaps, and tools to navigate the complexities of data and forecast business outcomes.

Embracing Data to Drive Growth

Our data analytics and visualization platform, Insightify, offers a customized solution for media, events and digital information companies to increase their intelligence about their customers, products, programs and teams, with fast-ramp ups and time to value.

Transforming Your Business Through Data

Join the many media, events, and digital information companies who have trusted H2K Labs to drive their growth, scalability, and future-proofing revenues. Let us help you revolutionize your business through data.


Heather Holst-Knudsen
CEO & Managing Partner
Kerry Gumas
H2K Labs Board Member / CEO Metacomet LLC
Sherri Lynn
Business Operations Director / Marketing
Tina Nacrelli
Marketing Director
Scott Evans
Commercial Director