Virtual Bootcamp

Using Predictive Analytics to Manage Risk and Capture Opportunity

Heather Holst-Knudsen

February 26, 2024

Revenue Strategy

Skills & Culture

Overview

Predictive analytics is a valuable tool for revenue generation. By analyzing past data and trends with current data, you gain control over revenue outcomes.

What We Cover

Data and assumptions required to drive successful predictive analytics
How to weigh the costs and benefits of predictive analytics versus other alternatives such as CRM forecasting, gut instinct, and STLY
How to change behaviors so predictive analytics aren’t just data sets
Pitfalls to avoid

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Why You Should Attend

Identify and action pipeline risk
Identify and action customer churn risk
Optimize product packaging and pricing
Improve sales processes and skills
Reduce costs, improve unit level profitability
Provide precise, predictive and prescriptive forecasts in team, board and investor meetings

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What You Will Take Away

BOOTCAMP PLAYBOOK: Using Predictive Analytics to Manage Risk and Capture Opportunity
BOOTCAMP PRESENTATION: Discussion Presentation and Q&A Highlights

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