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Virtual Bootcamp

Using Predictive Analytics to Manage Risk and Capture Opportunity

Heather Holst-Knudsen
Heather Holst-Knudsen
February 26, 2024
Revenue Strategy
Skills & Culture


Predictive analytics is a valuable tool for revenue generation. By analyzing past data and trends with current data, you gain control over revenue outcomes.

What We Cover

  • Data and assumptions required to drive successful predictive analytics
  • How to weigh the costs and benefits of predictive analytics versus other alternatives such as CRM forecasting, gut instinct, and STLY
  • How to change behaviors so predictive analytics aren’t just data sets
  • Pitfalls to avoid

Why You Should Attend

  • Identify and action pipeline risk 
  • Identify and action customer churn risk
  • Optimize product packaging and pricing
  • Improve sales processes and skills
  • Reduce costs, improve unit level profitability
  • Provide precise, predictive and prescriptive forecasts in team, board and investor meetings

What You Will Take Away

  • BOOTCAMP PLAYBOOK: Using Predictive Analytics to Manage Risk and Capture Opportunity
  • BOOTCAMP PRESENTATION: Discussion Presentation and Q&A Highlights

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