2023 Report: The State of Data-Driven Revenue Growth in Digital Information, Media & Events

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Data-Driven Growth in Multisided Business Models

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Since data is the lifeblood of businesses in the media, information, and event industry and the service providers who support them, we surveyed industry leaders about their challenges and usage of data to drive profitable revenue growth. The study, conducted in April and May 2023, collected data from over 100 company executives covering all facets of B2B and B2C media, information, event, and marketing service providers. We also included in the survey a selection of investors, private equity, and venture capital firms to gain their perspectives and views on this industry.

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Questions We Asked:

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• The high-priority investment areas to drive revenue growth over the next 12 months, including data monetization
• The importance of improving customer lifetime value across retention, expansion, cross-sell and upsell
• The biggest data challenges impeding growth: skills, trust in data, and the ability to create value through predictive analytics
• The most important factors for growing profitably, and differences between types of companies

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