FOR IMMEDIATE RELEASE: August 28, 2023
H2K Labs has formed a partnership with Channel Metrics, a cutting-edge data management platform designed to streamline reporting and client delivery across digital advertising, email marketing, lead generation, event marketing, and membership acquisition. The platform marks the second strategic partnership secured by H2K Labs, aimed at empowering clients to grow revenue, minimize costs, and enhance overall business value.
Many companies rely on disconnected systems to generate leads and contacts, and these systems rarely connect elegantly. This is especially true for brands with two-sided business models: membership communities, event management, marketing service providers, and business information brands. Faced with increasingly strict lead governance, and declining rates of satisfaction and retention, these teams spend an extraordinary amount of time and labor cleansing, enriching, and deduplicating the contacts they send to clients. Worse still, regulatory environments (GDPR, CCPA, etc.) force agencies to add compliance costs to their overhead or face the consequences.
Channel Metrics is a web-based unified data management system designed specifically to tackle these challenges. By blending, enriching, and deduplicating data from disparate systems and presenting it in an intuitive interface, Channel Metrics helps brands dramatically reduce the costs required to meet the demands of their clients. Users can generate comprehensive, accurate reports for customers, covering everything from digital advertising, to lead generation, to event sponsorship. The solution enables automation of lead governance, data scrubbing, and analytics, all of which can be customized to be unique to each client.
Purpose-built for the two-sided delivery model, Channel Metrics eliminates the need for manual workarounds and never-ending spreadsheets. By implementing intelligent APIs, users can automate efficiency-stifling tasks, freeing up valuable human talent for more nuanced responsibilities. And, with real-time dashboards and CRM integrations, Channel Metrics can empower brands to deliver contact and lead data faster and with fewer errors than ever before. Finally, data is encrypted both at rest and in transit, ensuring information privacy and global compliance.
"We selected Channel Metrics as our partner because it perfectly aligns with the industries we serve. Witnessing Channel Metrics in action, I instantly recognized its potential to save our customers substantial costs and data errors in creating customer reports and generating leads each year. By consolidating advertising, lead generation, email, newsletter, and event performance data into a unified interface in real-time for sales and customer success teams, it revolutionizes the game. Furthermore, its lead automation module offers functionalities such as cleansing, verification, enrichment, deduplication, and governance, along with near real-time delivery. The resulting cost savings and enhanced customer value are not only compelling but also easily quantifiable," explains Heather Holst-Knudsen, CEO at H2K Labs.
"We are thrilled to collaborate with H2K Labs on this partnership," said Channel Metrics CEO, Peter Thomas. "Heather and the H2K Labs team have a proven track record of delivering solutions that drive demonstrable ROI for their clients. We're confident that together we will build on that success.”
The benefits for our clients include:
- Eliminate manual workarounds and spreadsheets to maximize efficiency in lead delivery.
- Deliver leads in less than a day through real-time dashboards for clients.
- Reduce processing errors and increase client satisfaction through value-added lead information.
- Increase security with GDPR-compliant data encryption, both at rest and throughout delivery.
About H2K Labs
In the battle for revenue growth, H2K Labs is the force multiplier two-sided businesses need to achieve sales increases, cost reductions, and profitability gains. We empower companies with high levels of data complexity and liquidity to thrive in a rapidly evolving market. As veterans in data-driven revenue strategy with over 30 years of experience, we understand the challenges faced by our clients and have developed a data-first approach to help overcome them. Using a blend of AI-powered revenue intelligence, analytics and visualization, and real-world expertise, we help our clients unlock new opportunities for growth, scalability, and future-proofing revenues.
About Channel Metrics
Channel Metrics is a unified management platform that blends, enriches, and deduplicates data from disparate systems and presents it in an intuitive interface for event managers, marketing agencies and their clients.