Developing a Single Source of Revenue Truth in Highly Complex Data Environments

Hosted by
Heather Holst-Knudsen
Establishing a single source of truth is a pivotal aspect of attaining a competitive edge and future-proofing your business.


2023 Report: The State of Data-Driven Revenue Growth in Digital Information, Media & Events


Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and difficult but a critical part of gaining competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house leading to revenue slippage, revenue leakage, customer churn, missed opportunities and more. 

What We Will Cover

●     Data, Digital and Business Value from a Revenue SSOT Strategy

●     Revenue Data and Where it Sits

●     Right Data In/Right Data Out

●     Platforms & Tech

●     Data Operationalization, Adoption & Governance

Why You Should Attend

Your ability to drive profitable, scalable and predictable revenue growth is hampered by the inability to access reliable, meaningful data in realtime.

You are unable to address deal and customer risk in time

Your board is requiring more data, more frequently and to provide your team is spending additional non-value hours collecting, normalizing, and compiling data using spreadsheets

You want to embrace data monetization - internally and externally - and do not know where to start

You want to transform your traditional sales organization into a modern, next-generation, aligned revenue operation

What You Will Take Away

●       Creating a Single Source of  Revenue Truth in Complex Data Environments Playbook

●       Discussion Presentation and  Q&A Highlights

Who Should Attend

CROs, CCOs, CMOs, CFOs, COOs, VP Sales, Publishers, VP Revenue Operations, VP Sales, VP Finance, VP Subscription Revenue, VP Advertising Revenue, VP Events