Report

2023 Report: The
State of Data-Driven Revenue Growth in Digital Information, Media & Events

2023 Report: The State of Data-Driven Revenue Growth in Digital Information, Media & Events

Find out how media, events, and digital information leaders use data to achieve profitable, scalable, and predictable revenue growth.

  • The high-priority investment areas to drive revenue growth over the next 12 months, including data monetization
  • The importance of improving customer lifetime value across retention, expansion, cross-sell and upsell
  • The biggest data challenges impeding growth: skills, trust in data, and the ability to create value through predictive analytics
  • The most important factors for growing profitably, and differences between types of companies

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