Report
2023 Report: The
State of Data-Driven Revenue Growth in Digital Information, Media & Events
Find out how media, events, and digital information leaders use data to achieve profitable, scalable, and predictable revenue growth.
- The high-priority investment areas to drive revenue growth over the next 12 months, including data monetization
- The importance of improving customer lifetime value across retention, expansion, cross-sell and upsell
- The biggest data challenges impeding growth: skills, trust in data, and the ability to create value through predictive analytics
- The most important factors for growing profitably, and differences between types of companies
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