C-level leaders are rethinking their strategies and prioritizing data-driven growth. In order to stay relevant and competitive, businesses must focus on creating value through the use of data and leveraging technology in sectors such as media, events, and marketing.

Revenue predictability is a crucial aspect of business success, but in today's rapidly evolving landscape, it has become more challenging than ever before.

Mid-sized PE-owned B2B media company needs help with their first-party data solution: Pipeline Pal. Off-the-shelf solutions can offer advantages such as scalability, efficiency, and reduced manual effort compared to custom-built solutions.

The 3rd installment of The Journey to Revenue Excellence Blog Series

The 2nd installment of The Journey to Revenue Excellence Blog Series.

Unlock your midmarket B2B business' potential with The Revenue Room™ by H2K Labs. Explore data-driven growth strategies, financial returns, and continuous improvement through Revenue Kaizen.

Data analytics and AI have become integral tools for businesses to stay ahead in today's competitive marketplace. Are you tapping into your full data potential to drive decision-making processes?

Is your team sitting on a treasure trove of data, but doesn’t have a way to monetize it? Predictive analytics can help you turn that data into “firing solutions.”

Sarasota, Florida: H2K Labs today announces a new partnership with Channel Metrics to become a value-added representative of the brand.

There is often confusion about being data-driven. Simply using tools like CRM or BI does not automatically make you data-driven. True data-driven organizations have the ability to effortlessly generate accurate, real-time data insights with a push of a button.

With the ability to harness data, train machine learning models and use AI to forecast upcoming events, forecasting now involves a combination of historical data and real-time changes and trends.

How do you create more value and command higher prices while also managing discounting? In a well-governed revenue organization, discounting programs are carefully structured, documented, and transparent to both customers and sales teams.

Learn about the essential steps that your business needs to take in order to become a data-driven organization. We talk about how you can start small and build up momentum, and how technology such as Insightify can help automate the process of becoming more data-driven.

Digging into event data uncovered gaps in strategic planning, leading to a plan to bridge the gap. This approach improved collaboration and communication.

A summary of a panel on data-driven revenue growth from the JEGI/Clarity media , and technology conference with related findings from H2K Labs’ comprehensive study with industry leaders.

To drive revenue growth, most leaders know pricing power is vital. This blog details strategies to overcome obstacles and improve pricing, such as understanding customer needs, leveraging customer segments, and creating unique advantages.

Use data, technology and processes to improve sales win rates. They are all critical to getting more output from your sales team(s), and tools exist to make it happen, including predictive analytics to identify deal risk and take action when it matters.

Discover how a data-driven approach to marketing can help transform revenue growth, empower marketing, and deliver results that drive revenue. Join the author on a journey to uncover a better approach to marketing that aligns with revenue goals.

Discover the benefits of implementing a Single Source of Truth (SSOT) for your data in information, media, and event businesses. Improve data quality, save time and money, and make more accurate data-driven decisions with this unified data architecture and system of management.

Customer churn wreaks havoc on the business and costs substantially more than just the lost revenue.

Sarasota, Florida: H2K Partners today announces a new brand, introduces its new SaaS product, and a partnership with InsightOut.

Media and Event CEOs face revenue growth challenges: quota attainment, forecasting, and revenue management. Explore some steps to overcome these challenges and unlock the power of data for improved outcomes.