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Latest Blog

Blog
by
Heather Holst-Knudsen
September 16, 2023

From Blind Fire to Target Acquired: How Predictive Analytics Can Improve Your P&L Even in Complex Data Environments

Is your team sitting on a treasure trove of data, but doesn’t have a way to monetize it? Predictive analytics can help you turn that data into “firing solutions.”
Data Strategy
Revenue Strategy
Blog
by
Heather Holst-Knudsen
August 26, 2023

H2K Labs Forms Partnership with Channel Metrics to Deliver Cutting Edge Program Performance Solution for Event, Media, and Digital Information Businesses

Sarasota, Florida: H2K Labs today announces a new partnership with Channel Metrics to become a value-added representative of the brand.
Data Strategy
Revenue Strategy
Blog
by
Heather Holst-Knudsen
August 8, 2023

Developing a Single Source of Revenue Truth in Complex Data Environments

There is often confusion about being data-driven. Simply using tools like CRM or BI does not automatically make you data-driven. True data-driven organizations have the ability to effortlessly generate accurate, real-time data insights with a push of a button.
Data Strategy
Revenue Strategy
Blog
by
Heather Holst-Knudsen
July 31, 2023

How to Transform Forecasting into a Revenue Multiplier

With the ability to harness data, train machine learning models and use AI to forecast upcoming events, forecasting now involves a combination of historical data and real-time changes and trends.
Data Strategy
Revenue Strategy
Blog
by
Heather Holst-Knudsen
July 17, 2023

10 Recession-Proof Ways to Improve EBITDA Episode 4: A Data- Driven Approach to Managing Discounting and Value-Add

How do you create more value and command higher prices while also managing discounting? In a well-governed revenue organization, discounting programs are carefully structured, documented, and transparent to both customers and sales teams.
Data Strategy
Revenue Strategy
Blog
by
Steven Carlisle
June 27, 2023

The Essential Steps for Becoming a Data-Driven Organization

Learn about the essential steps that your business needs to take in order to become a data-driven organization. We talk about how you can start small and build up momentum, and how technology such as Insightify can help automate the process of becoming more data-driven.
Data Strategy
Skills & Culture
Blog
by
Steven Carlisle
June 23, 2023

Unlocking the Keys to Strategic Planning with Data-Driven Insights

Digging into event data uncovered gaps in strategic planning, leading to a plan to bridge the gap. This approach improved collaboration and communication.
Data Strategy
Skills & Culture
Blog
by
Heather Holst-Knudsen
June 13, 2023

Data-Driven Growth in the Digital Information, Media, and Events Industry

A summary of a panel on data-driven revenue growth from the JEGI/Clarity media , and technology conference with related findings from H2K Labs’ comprehensive study with industry leaders.
Product Strategy
Data Strategy
Blog
by
Heather Holst-Knudsen
June 8, 2023

10 Recession-Proof Ways to Improve EBITDA | Episode 3: Gaining Pricing Power

To drive revenue growth, most leaders know pricing power is vital. This blog details strategies to overcome obstacles and improve pricing, such as understanding customer needs, leveraging customer segments, and creating unique advantages.
Revenue Strategy
Blog
by
Heather Holst-Knudsen
May 30, 2023

10 Recession-Proof Ways to Improve EBITDA: Episode 2: How to Improve Your Sales Win Rates

Use data, technology and processes to improve sales win rates. They are all critical to getting more output from your sales team(s), and tools exist to make it happen, including predictive analytics to identify deal risk and take action when it matters.
Revenue Strategy
Blog
by
Steven Carlisle
May 25, 2023

Uncovering the Hidden Gold: How Marketing Can Secure a Seat at the Revenue Table

Discover how a data-driven approach to marketing can help transform revenue growth, empower marketing, and deliver results that drive revenue. Join the author on a journey to uncover a better approach to marketing that aligns with revenue goals.
Data Strategy
Skills & Culture
Blog
by
Heather Holst-Knudsen
May 22, 2023

Single Source of Truth: A Must-Have for CFOs

Discover the benefits of implementing a Single Source of Truth (SSOT) for your data in information, media, and event businesses. Improve data quality, save time and money, and make more accurate data-driven decisions with this unified data architecture and system of management.
Data Strategy
Blog
by
Heather Holst-Knudsen
May 22, 2023

10 Recession-Proof Ways to Improve EBITDA: Episode 1: Reducing Customer Churn

Customer churn wreaks havoc on the business and costs substantially more than just the lost revenue.
Revenue Strategy
Blog
by
Steven Carlisle
April 7, 2023

H2K Partners Rebrands and Forms Partnership to Deliver Cutting Edge Revenue Acceleration Solutions for Event, Media, and Digital Information Businesses

Sarasota, Florida: H2K Partners today announces a new brand, introduces its new SaaS product, and a partnership with InsightOut.
Skills & Culture
Blog
by
Heather Holst-Knudsen
April 7, 2023

5 Steps to Unlock Scalable, Data-Driven Revenue Growth

Media and Event CEOs face revenue growth challenges: quota attainment, forecasting, and revenue management. Explore some steps to overcome these challenges and unlock the power of data for improved outcomes.
Revenue Strategy
Skills & Culture

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