Using Predictive Analytics to Manage Revenue Risk and Capture Opportunity

Manage Revenue Risk and Capture Opportunity

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With AI and machine learning infiltrating their way into every aspect of business these days, it’s easy to understand why the promise of “seeing the future” is so tantalizing. If the hype is to be believed, predictive analytics can offer a level of foresight that was previously considered fanciful at best.

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To be fair, not all analytics are created equal, and even supposedly “predictive” business intelligence might produce forecasts less accurate than the local weather report. But it doesn’t have to be that way. In fact, when implemented properly, predictive analytics can do more than just anticipate. It can activate. 

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Predictive Analytics: Unpacking the Hype:

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• Understanding the value of predictive analytics, it’s strengths and limitations
• How to set up your analytics initiatives for success
• Identifying use cases for predictive insights
• What “landmines” to watch out for

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