Turning intelligence into enterprise value for media, event, and association leaders
H2K Strategy Group is the consulting arm of H2K Labs. We partner with forward‑thinking organizations to unlock the full commercial potential of their data, products, and people. Whether you need to modernize your data strategy, accelerate top‑line growth, or invent the next generation of revenue‑driving experiences and products, our team brings decades of operator know‑how, proven frameworks, and an obsession with measurable impact.
The Pain Points We Hear Every Day
Your reality, in your words
How We Turn Pain into Performance
A proven three-step playbook
Rapid "Revenue Stack" assessment exposes data gaps, misaligned KPIs, and customer friction
We quantify the dollar impact of each issue so you know where to focus first
Co-create an action plan - roadmaps, sprints, ownership, and success metrics.
Stakeholders see exactly how people process, and tech will change - and why.
Blend advisory + embedded execution to hit quick wins in 90 days and systemic change in 9 months.
Your team learns by doing, so the results stick long after we roll off.
Why H2K Labs
Metrics that matter
We contract to revenue, margin, and value creation - not slideware
Operator-led teams
Every engagement led by executives who've owned a P&L
Deep domain expertise
In media, events, data/information services, adjacent tech and multisided business models
Knowledge transfer
Templates, playbooks and enablement so your team drives home the win
Ready to Solve Your Biggest Growth Blocker?
Let's pinpoint the ROI hiding in your data, revenue ops, customer value proposition or product roadmap.
CONSULTING AREAS
Data Transformation
Build a data infrastructure that fuels every decision and every dollar
Data Strategy & Architecture Blueprint
A future‑proof roadmap—people, process, technology—that aligns data assets to growth goals and de‑risks investment.
Platform Evaluation & Selection (Revenue Stack)
Objective comparison, scoring, and implementation plans for CRMs, CDPs, marketing‑automation, RevOps, and analytics platforms—ensuring you invest in tools that integrate seamlessly and unlock ROI fast.
AI Strategies for GTM & Customer Value Creation
Clear use-case prioritization, ROI modeling and an ecosystem map that matches you with best-fit AI vendors and integrators - so value and what success looks like is defined before a single line of code is written.
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Revenue Acceleration
Engineer predictable, scalable, and stickier revenue
From pricing to pipeline, we hard‑wire revenue discipline into every corner of your commercial engine—so growth becomes a science, not a slogan.
GTM & Sales‑Enablement Optimization
ICP definition, territory design, and playbooks that raise win‑rates and shorten sales cycles.
Pricing & Packaging Strategy
Data‑backed models and A/B frameworks that capture maximum willingness‑to‑pay across ads, sponsorships, subs, and events.
Customer Lifecycle & Retention Design
Segmentation, onboarding, and expansion motions that boost NRR and turn one‑time buyers into lifelong advocates.
Custom Professional Development Workshops
Tailored training programs to upskill teams and embed revenue-first thinking across the org.
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Product Innovation
Monetize audiences and data through experiences that wow. We fuse market insight with rapid experimentation to launch offerings that your customers love—and your competitors can’t copy.
Data Monetization
New subscription or licensing products that transform proprietary datasets into recurring, high‑margin revenue.
Audience Monetization
Sponsorship, demand‑gen, and marketplace models that convert engagement into qualified leads and booked revenue.
Event Architecture & UX
End‑to‑end design—format, tech stack, hosted‑buyer flow—that maximizes attendee value, exhibitor ROI, and NPS.
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