RevLab NYC: Unifying Data Teams for Growth
Building Your Revenue Center of Excellence
A Rapid Learning Program for Revenue-Critical Executives
RevLab NYC
To ensure the caliber of experience you expect, we’re rescheduling. Here’s how to stay involved - and accelerate your revenue transformation now.
FAQs
If you registered, check your inbox for transfer/refund choices.
Yes, this is now the on-ramp to 2026 and to our RevvedUP programming.
See the RevLab NYC outline and outcomes here.
The Revenue Crisis Is Real
Across the digital economy, companies are facing a revenue crisis: growth rates down 25% since 2020, customer acquisition costs are skyrocketing, and sales reps are spending only 21% of their time actually selling.
The traditional approach to revenue generation—with disconnected data, siloed teams, and manual processes—is no longer sustainable. The companies that will thrive are those that unify their revenue operations into one integrated system.
RevLab NYC is where 40 senior-level revenue teams come together to master this transformation. Co-produced by H2K Labs and Sales Empowerment Group, this rapid learning half-day workshop delivers the proven frameworks and actionable blueprints you need to build a unified Revenue Center of Excellence.
Hosts
Heather Holst-Knudsen is a recognized growth strategist, founder, CEO, and builder of transformative revenue organizations.
With a career spanning decades across B2B media, events, digital information, SaaS, and marketplaces, Heather’s unique perspective bridges strategy, execution, and education to drive modern revenue growth.
A serial entrepreneur and passionate advocate for revenue transformation, Heather created H2K Labs and Revenue Room™ to help companies and leaders future-proof their revenue engines and unlock sustainable enterprise value. She believes that successful growth today requires new mindsets, shared KPIs, predictive data, and operational excellence — and she’s built the playbooks to prove it.
Heather leads with a hands-on, collaborative approach and a sharp focus on helping executives and revenue teams adapt, align, and outperform in today's rapidly changing markets.
James Hayes is a dynamic builder and operator with deep expertise in revenue operations, data architecture, and go-to-market strategy. He leads SEG’s integrated RevOps offering, aligning data, technology, process, and people to deliver scalable, repeatable growth systems for high-performing organizations.
He brings over 15 years of experience driving operational excellence across SaaS, private equity-backed, and enterprise environments. His background spans enterprise CRM implementations, AI readiness frameworks, pipeline velocity design, and full-funnel optimization. He is known for creating structure in chaos and delivering measurable results that fuel revenue acceleration across sales, marketing, and customer service.
From Fragmentation to Unification
What Fragmentation Costs You:
- Only 30% of time spent selling - sales reps waste 70% on non-revenue activities
- Rising CAC ratios eating into profitability
- Disconnected data leading to missed opportunities
- Siloed teams working against each other
- 75% of enterprises missed 2023 revenue targets
What Unification Delivers:
- 49% win rate on forecasted deals (vs. industry average of 15-25%)
- 30% reduction in go-to-market expenses
- 6x average revenue growth
- 2X more time for actual selling with AI enablement
- 8% quarterly revenue increase from sales enablement
Sources:
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The Proven Path to Revenue Excellence
RevLab NYC brings together two powerhouse organizations with complementary expertise:
Deep expertise in data-fueled revenue and profitability growth in media, events, and data-as-a-service sectors and the developers of The Revenue Room™ organizational framework.
SEG is the creator of the RAISE framework, which integrates a connected tech stack to accelerate AI maturity, and Parabolic GTM, which has delivered 6X growth for over 500 organizations.
Together, we'll show you how to unify your revenue engine for accelerated, sustainable growth.
Who Should Attend
RevLab NYC is exclusively for senior executives ready to transform their revenue operations:
C-Suite leaders transforming revenue models
Chief Revenue Officers seeking competitive advantage
Chief Sales & Commercial Officers driving data-driven revenue performance
Chief Marketing Officers aligning with revenue goals
Revenue Operations Leaders building unified systems and predictive analytics
Private Equity Operating Partners accelerating portfolio value
What You'll Take Away
Immediate Deliverables:
Revenue Excellence Playbook with 8 comprehensive chapters
RAISE Framework implementation guide
The Revenue Room™ organizational blueprint
AI Maturity Assessment results and roadmap
90-day action plan customized to your business
Ongoing Support:
3 monthly one-hour Q&A sessions with RevLab faculty
Private RevLab NYC community for continued collaboration
Implementation resources and templates
Direct access to transformation experts
Proven Outcomes:
Based on implementations across 500+ organizations:
69% average pipeline increase
44 days faster sales cycles
35% reduction in team size through AI enablement
125% increase in marketing-generated pipeline
The AI-Powered Advantage
Sales reps spend only 21% of their time on actual selling activities, but AI-enabled performers can raise that to 43%—more than doubling selling time (Ebsta, 2025; supported by Salesforce/HubSpot research).
Companies deploying generative AI for content creation have achieved 20–30% cost reductions in content production, as well as significant ROI gains (Boston Consulting Group, 2025).
Organizations adopting AI-driven demand generation tools have seen up to 85% organic traffic growth and a 32% increase in targeted keyword rankings in just six months (LinkedIn case study, 2025).
AI-powered sales enablement solutions have delivered a 25% boost in sales productivity within months of implementation (Salesforce, as cited by SuperAGI, 2025).
Your Investment in Excellence
RevLab NYC Attendance:
Revenue Room™ CXO Members:
Complimentary
Included in your membership benefits.
Revenue Room™ groups:
$395
Individual pricing for groups of 3+. Bring your team to ensure alignment.
Revenue Room™ Non-Members:
$495
Full access to all materials and ongoing support.
Capacity is limited to 40 executives to ensure meaningful interaction and personalized attention.
Why Now?
The Market Won't Wait
Every month you delay unification costs you:
- Market share to AI-enabled competitors
- Top talent seeking modern organizations
- Revenue from inefficient operations
- Opportunities hidden in data silos
The Inflection Point Is Here
With CAC ratios climbing and growth rates declining, the companies that will win are those that:
- Unify data into actionable intelligence
- Align teams around shared goals
- Leverage AI to amplify human capability
- Build scalable, repeatable systems
RevLab NYC gives you the blueprint, tools, and network to lead this transformation.
Register Today
Join 40 Senior Executives Who Are Ready to:
Transform fragmentation into unification
Turn data chaos into revenue intelligence
Align siloed teams into one revenue engine
Build the AI-powered organization of the future
General Inquiries: marketing@h2klabs.com
About the Producers
At The Revenue Room™, we believe in empowering every revenue leader with access to insight, connection, and real strategic advantage — no matter where you are in your journey.
Get started for free.
H2K Labs
H2K Labs is the force behind Revenue Room™ CXO, the first and only revenue transformation platform uniquely designed for the media, data, and experience economy. Built by operators for operators, H2K Labs has created more than just a consultancy—they've built a continuous operating system that transforms how revenue-critical executives drive growth.
Through Revenue Room™ CXO, H2K Labs unites entire C-suite teams, not just individual leaders, into synchronized, AI-ready growth engines. Members gain access to battle-tested playbooks, collective intelligence from peers, and exclusive experiences like RevvedUP and RevLab. As AI reshapes every aspect of business, H2K Labs recognizes that only unified teams will survive and thrive—making their approach to revenue transformation more critical than ever.
Sales Empowerment Group (SEG)
Sales Empowerment Group is the architect of Parabolic GTM™—an integrated go-to-market approach that has driven over $2B in revenue growth for more than 500 companies. Their proven RAISE methodology doesn't just optimize individual functions; it creates a connected AI-powered platform that accelerates growth across marketing, sales, talent, training, and technology.
With certified organizations achieving 6X average growth rates and sales teams spending twice as much time actively selling, SEG has established itself as the definitive leader in revenue transformation. Their unique combination of strategic frameworks, AI integration, and hands-on implementation support makes them the trusted partner for organizations ready to break through revenue barriers and achieve sustainable, scalable growth.
Together, H2K Labs and Sales Empowerment Group bring complementary expertise that addresses the full spectrum of revenue transformation—from organizational design and data unification to AI-powered execution and measurable results.
Voices of the community
I attended RevLab NYC and was pleasantly surprised by how relevant the content was to me. As a Chief Product Officer, I am well versed in the needs of data and strong KPIs to systematically improve your product and grow your userbase. But I was less aware of how the same tactics and strategies can be used to empower your internal sales force and GTM strategy. My company, and so many others like us, have untapped opportunity to grow sales and improve our clients success by taking a data driven approach to revenue management.
RevLab DC was an outstanding event for our organization. It gathered top industry professionals who shared in-depth insights into their companies’ journeys toward data monetization. The speakers’ transparency and collaborative spirit were truly inspiring. We walked away with valuable knowledge and practical use cases that will undoubtedly help us enhance our own data monetization strategy.
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RevLab NYC far and away exceeded my expectations. The content was strategic and rich with action plans and takeaways we will immediately implement.
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