The next RevLab DC dives into one of the most powerful — and under-leveraged — growth strategies for media and event businesses today: Data Monetization.
Whether you're sitting on rich behavioral insights, event engagement data, or subscriber activity, there's likely hidden revenue waiting to be activated. This RevLab gives you the frameworks, real-world examples, and practical tools to identify and commercialize your most valuable data assets
What You Will Learn
Participants will:
Understand data monetization models relevant to both the sell-side (advertisers, sponsors, exhibitors) and buy-side (audience, subscribers, members).
Data Strategy & Architecture
Evaluate your organization’s data assets for monetization potential.
Data Strategy & Architecture
Explore subscription and membership models for data-rich offerings.
Data Strategy & Architecture
Map data to commercial use cases (e.g., data subscription models, data-enhanced demand generation, audience intelligence platforms, marketing intelligence platforms).
Data Strategy & Architecture
Learn how to package, price, and operationalize data as a product.
Data Strategy & Architecture
Navigate the privacy, governance, and legal considerations of monetizing data.
Data Strategy & Architecture
Schedule
Registration, Networking & Lunch
Welcome & Warm-Up
Setting the stage: What does data monetization really mean for media and events today?
Segment 1: The Hidden Goldmine
Map your data assets and discover where untapped value lives inside your business.
Segment 2: Models That Make Money
Explore proven monetization models used by media and event leaders today.
Coffee & Connections Break
Segment 3: Productize the Insight
Design data products for both audience and advertiser demand.
Segment 4: Subscription, Sponsorship & Syndication
Build layered monetization strategies using your data as a core differentiator.
Q&A and Discussion
What's included
Pricing
Member Rate:
$395
Exclusive pricing for Revenue Room™ CXO members.
Join us at a preferred rate as part of your member benefits—designed to accelerate your data monetization strategy alongside fellow revenue leaders.
Non-Member Rate:
$495
Open to qualified non-members.
Experience RevLab DC and get practical tools, expert insights, and peer connections to unlock new revenue from your audience and data assets.
JOIN
